Home » Search Engine Marketing

Search Engine Optimization and Marketing

The marketing success of your website starts with the correct foundation.  JJCO ensures that your site is highly optimizable and easily indexed by all the major search engines.

We offer a full list of included SEO related services and development standards during the creation of your system.  We can also offer additional on going services that you can choose to take advantage of to increase your exposure online.

Whether you plan on doing the SEO of your website yourself or want to bring on outside help, we can guide, consult and execute what you need.  Your JJCO platform will allow you to explore all online marketing objectives and opportunities.
 

Commonly Included Search Engine Optimization Services and Marketing Development Items: 

• Optimized Page Templates:  All of your page templates will be optimized for the best practices standards including layout, navigation, header tags (h1), interlinking schemas and content.  This standard will be applied to all of the sections and pages of your site including home page, category pages, product detail pages, article pages, news columns, blogs and regular content pages.
   
• W3C site code validation:  This validation ensures that all of the search engines that come to read your site are able to navigate and index all of your content.
   
• Image Alt tags: An important element in optimization . Your CMS will allow you to enter ALT tags for each image on the site.  This will increase your overall page optimization and keyword density.  This will also assist your images in getting indexed into the Google Images search results which has been shown to provide additional traffic resources.
   
• Div Class page construction:  We use this method of template coding for all of the pages of your site to ensure that we keep a good ratio of content to code on all of your pages.  This will help the ranking of your individual pages and also help you adhere to Google's page size and loading standards.
   
• Mod Rewrite Fake URL Overwrite: The issue with many dynamic database driven systems is that the URL structure of the site is not search engine friendly.  We have created a system that allows you to have dynamic database control over your site but still allows you to have .html page extensions.  This will help in the indexing of your site.
   
• Robot.txt file set up:  The robot.txt file is an important piece of your overall SEO and tells the search engines where and how to index the site correctly.  This file is also used to protect directories that you do not want listed in the search engines.
   
• Strict adherence to the Google standards and guidelines:  This goes without saying but is still worth mentioning.  With over 80% of the search market share, Google is the key to your online marketing success.  Google has a very detailed outline on the best practices when it comes to SEO and we follow that outline to create the foundation of your site construction.
   
• Integrated keyword Density checking tool:  When you are creating content for your site with informational pages, articles, news columns and blogs you want to focus each one around a certain keyword phrase or small group of phrases.  This tool will allow you to easily check the keyword usage on the page to make sure you are within the Google guidelines and help the page achieve a good ranking.
   
• Google Webmaster Account Set Up: This account will allow you to monitor your interaction with Google and the indexing of your site.  We will create this account for you and give you a tutorial on how to use it to help monitoring the placement and spidering of your website with Google.
   
• Google Site Map Creation: Google allows you to set up a feed directly into their system via your Google Webmaster account.  This gives Google a complete list of all of your pages and makes it easier for them to spider your site.
   
• Google website validation set up:  This validates your URL with Google and allows you to take advantage of additional tools in the webmaster account area.
   
• Google Analytics Set up: Google Analytics is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Social media site set up and linking.  We will set this tracking up for all pages of your website and give you a tutorial overview on how to use the data.
   
• Google Conversion ROI Tracking:  If you are selling online, the conversion and ecommerce tracking integration from Google will give you detailed insight into your customers behaviors and your marketing campaigns.
   
• Social Media Integration:  We have all seen the power of social media to move traffic, the market and exposure for websites.  We get your site integrated and up to speed so you do not miss out on these valuable marketing tools.
  • Facebook Account Set Up:  If you do not already have a Facebook account set up we will walk you through that process and help you get your account and profile set.  From there you we will add the Facebook icon to your site and link it your Facebook Profile
  • Facebook “I like” API:  A great tool for allowing Facebook users to share and vote on your content and or products.
  • Twitter Account Set Up and API Integration:  The power of Twitter cannot be denied and has shown itself to be a powerful tool for online marketing.  We will help you set your Twitter account and also we will integrate the Twitter API into your site so your Twitter posts automatically show on your site for added content creation.
  • MySpace Set Up:  If you do not have one already we will help you with the  intial set up of your MySpace page and set up a MySpace template that matches your site design.  We will also add the MySpace icon to your site for easy linking for your site visitors.
  • Add This Integration:  The Add This icon integration has become a very popular tool for website owners to aid in the bookmarking and social media buzz of their site.  With this one integration users on the site can easily bookmark or add your info to the top social media sites.
     
• 301 Redirect Set up:  If you already have a current site listed in the search engines we will set up 301 Redirects telling google the new URLs your pages will be under.  This is if it is not possible to maintain the same URL.
   
• Search Engine Submission:  Submissions to Google, Bing, Yahoo and the Ask Network
   
• $100.00 Worth of FREE Google Adwords Traffic:  Google’s Adwords system is one the best pay pe click networks on the Internet today.  JJCO will give you 100.00 Google Adwords credit to get your traffic and account started.  We will also assist you in setting up your Google Adwords account and show you how to navigate the system.
  
  
• Authorize.net Verified Seal Set up: If you are using the Authorize.net merchant gateway on the site this is a great way to add some additional trust points to the site by adding the Verified Authorize.net seal.  This helps to let you customers know that your site is using the industry leading merchant gateways and can also help with your conversion.

Additional Search Engine Optimization and Marketing Services: 

Our long list of included services will get you well on your way to gaining the needed exposure online.  In addition to those core development and setup items there are other just as important elements that JJCO can help with.  These addon services range in budget based on the scope of your site and marketing objectives.

• Pay Per Click (PPC) Ad Setup and Keyword Research:  In addition to our free initial account setup and overview we can also do a full Pay Per Click marketing campaign creation.  This would include the creation of 5 PPC ads, keyword research, budget suggestions and ad tracking integration.
   
• Initial Website Optimization:  Once you have added your content, categories, products, articles, etc., we can provide a page-by-page optimization of the content, page titles and Meta data.
   
• Article and Content Creation:  The more pages on the site the more listings you can achieve in the search engines.  Content is definitely king. By adding news columns, articles and blogs you can increase your number of pages and website size.  Based on your keyword list the content team will create targeted content on a specific update schedule to maximize your Google indexing.  These content creation services can be used for your site pages, articles, blogs, Facebook, Twitter, MySpace and more.
   
• Link Building: The incoming links to your website are an important piece to getting to the top of the search engines but the quality of those links are much more important than the quantity.  Google clearly states in its guidelines to not participate in link schemes so we focus on linking with other quality sites that are in the same or related themes.
   
• Mobil Map Optimization:  With the rise of Google Maps and mobile devices, map optimization has become very important to gaining local traffic.  When a search is done using a web based map system like Google Maps, Bing or Yahoo you want to make sure that all of your correct info and data come up giving you the best shot at capturing that customer.